Our research has been published in books and professional journals, and is presented regularly at conferences. Many of our articles and publications can be read online, downloaded in PDF format, or requested by e-mail.
Names in italics indicate User Centric employees at the time of publication.
In an effort to make drug packaging production more cost effective, Abbott created a standard template for its prescription drug labels. Initial studies showed that the new label, when applied to drug bottles, improved performance both in terms of search efficiency and information processing efficiency. So, what exactly caused the improvement? Applying a template to all Abbott drug labels meant two things: change in label design and increase in consistency across labels Was the observed improvement due to the new design or the inter-label similarity?