Focus Groups

Focus groups are good for obtaining feedback on concepts, strategies, or prototypes when observation of tasks and experiences is not needed. User Centric also employs "hybrid focus groups" which combines usability testing and focus groups.

User Centric Facility Advantage:

• Facilities custom-built for user research
• Configurable space
• Easy to connect with participants and gain feedback
• PIP on 52-inch TVs
• Integrated digital video recordings
• Recruiting services
• Eye tracking capabilities
• Live streaming
• Ability to arrange user interactions with any type of product, including Web sites, mobile devices, software applications, prototypes, or medical equipment