Flexible Configurations
Our labs provide more flexibility than standard focus group facilities.
Large Observation Rooms
Whether there are 2 or 20 observing our focus groups, we are able to accommodate comfortably.
A focus group is a moderator-lead discussion with a group of 5-12 participants. The moderator follows a discussion guide that includes questions, tasks or exercises for the group. Focus groups are good for obtaining feedback on concepts, strategies, or prototypes when observation of tasks and experiences is not needed.
Data is gathered through group discussion, completion of participant questionnaires (optional) and video capture of the discussion and any images provided for review.
User Centric Facility Advantage:
- Facilities custom-built for user research
- Configurable space
- Easy to connect with participants and gain feedback
- PIP on 52-inch TVs
- Integrated digital video recordings
- Recruiting services
- Eye tracking capabilities
- Live streaming
- Ability to arrange user interactions with any type of product, including Web sites, mobile devices, software applications, prototypes, or medical equipment
Questions?
Interested in additional information about focus groups from User Centric? Contact us to schedule a conversation to discuss if a focus group will help answer your questions.
Handbook of Global User Research
The Handbook of Global User Research collects insight from user experience professionals in over 20 countries. This book is a must-read for professionals working on global research projects. More Info
