User Research

User Centric can help you discover valuable insights about your users.

During the initial discovery phase of a project, we use proven research methods to uncover insights about your users and their tasks. We observe, listen, and learn. User research provides you with information about your users that may not be possible in a test environment.

Methods include:

  • Ethnographic research - Our user experience specialists observe or shadow the users as they perform tasks in natural settings, away from the artificial environments of test labs
  • On-site and Off-site interviews - Through structured questions as well as user-guided discussions, we uncover a broader understanding of the user experience
  • Focus groups - Groups of users engage in moderator-lead discussions pertaining to their jobs, tasks, or experiences with interfaces
  • Online surveys - We design, recruit, host and analyze surveys given online

Deliverables can include:

  • User descriptions of and feedback about tasks
  • Photo documentation of processes and activities
  • Task flow analysis or process diagrams

Results can help you to:

  • Discover strengths and weaknesses of a product or process
  • Identify areas to further investigate through experimental testing
  • Gain a broader understanding of the user

Questions?

Interested in additional information about user research from User Centric? Contact us to schedule a conversation to discuss how to better understand your users.