Find the balance between visual communication and usability.
First impressions count. We strive to create intuitive products that invite curiosity, project professionalism and enhance branding initiatives.
User Centric has created graphics for many applications, including:
- Web sites
- Software applications
- Small screen interfaces
- Mobile devices
- Products and packaging
- Retail point-of-sale (POS) terminals
- Touch-sensitive applications
Strong visual design enhances the user experience.
Visual design must not obscure a task, but provide a comprehensive look and feel that augments affordance and conveys the qualities you want to communicate.
Our visual designers use color, typography, page layout, and visual hierarchy to enhance discovery from user testing and research.
Listening to our clients and creating a collaborative environment is a high priority. We consider project history, intended goals and client requests to shape the visual language of the final product. We create a seamless relationship between our usability consultants and the visual design team. The result is a partnership that enhances accessibility, clarifies functionality, and communicates a strong brand identity.
Our approaches include:
- Review of user research and testing including suggested layouts, content, screen elements, system behavior and user interaction
- Brainstorming for visual design, including a creative brief and collaborative design direction meetings
- Iterative design, supporting multiple rounds of client feedback and integration of the design process with usability testing when necessary
- Ongoing support with design and graphics, to ensure that the final deliverable can evolve with your needs
Deliverables may include:
- Polished mockups and illustrations in multiple formats
- Interactive prototypes
- Graphic design elements (buttons, icons, background images, etc.) in multiple formats
- Templates for application screens in HTML, CSS and other formats
- Documentation on design guidelines, standards, and requirements
Have questions?
Contact us for answers, or to tell us about your design goals and learn how we can help.
Related news & publications:
Our research has been published in books and professional journals, and is presented regularly at conferences. Many of our articles and publications can be read online, downloaded in PDF format, or requested by e-mail.
Names in italics indicate User Centric employees at the time of publication.
