Eye tracking session
Our non-invasive eye tracking technology records eye movements while a participant comfortably performs website tasks.
Eye tracking is the process of capturing the location and movement of the point of gaze. It offers insight into the cognitive processes involved in user interaction with computer interfaces, physical products, and printed material.
User Centric has two state-of-the-art eye tracking labs. We use special monitors with infrared technology, designed specifically for capturing eye movements. This technology allows participants to be comfortable, as they do not have to wear any devices on their head. Our eye trackers require minimal set-up time, are nearly invisible to the participants, and provide high quality of data.
We have applied eye tracking to a variety of projects, including commercial and informational Web sites, major search engines and portals, product packaging, medication labels, and email advertising. By using eye movement measures to supplement data collected with more traditional user research methods (e.g., usability testing, user interviews), you can:
Eye tracking can also help measure the branding impact of pay-per-click advertising. We offer Eye Tracking of PPC Ads - a service that tests the branding impact of different ad positions on search engine results pages. Other examples of User Centric eye tracking studies include: 1) Eye Tracking Bing vs. Google: A First Look and 2) Do Not Overlook the Importance of the Display URLs in PPC Ads.
Our eye tracking reports include:
If you have questions about our eye tracking services, please let us know! We would be happy to help.