As organizations extend across borders, User Centric is equipped offer quality solutions worldwide. User Centric conducts international projects by leading the preparation, fieldwork, analysis and reporting, and overall project management. We conduct user research, usability testing, and evaluation methodologies to clearly understand the complex needs of diverse marketplaces.
One point of contact: User Experience Alliance (UXalliance)
User Centric is a founding member of the User Experience Alliance (UXalliance) - an international network of 25 leading user experience firms in Europe, Asia, America, and Australia. Created in early 2005, the network reaches major markets all over the world and offers international user experience research for global organizations from one source.
Our research has been published in books and professional journals,
and is presented regularly at conferences. Many of our articles and
publications can be read online, downloaded in PDF format, or requested by e-mail.
Names in italics indicate User Centric employees at the time of publication.
Continuing to provide clients with unsurpassed research coverage, the UXalliance welcomed three new user experience companies into their international network, expanding to 20 partners since its origination in 2005.
Many products and services are extending across borders and user experience practitioners need to be able to effectively cross borders as well. The range of international user research projects is wide; however, after conducting numerous complex multinational studies across five continents, we identified a number of common processes.
This workshop will provide insights into the preparation, recruiting, fieldwork (testing), analysis and reporting, and overall project management for international user tests. We will also cover emerging trends in research, such as remote user testing and eye tracking. We will provide best-practice advice in each of these topics as well as anecdotes and case studies from mobile and medical device testing to demonstrate real-world application of strategies.
With the Internet tucking into every corner of the globe, products and services that were once local have become global. This ubiquity begets a need for new tactics and refinement of old methods. Issues of language and culture are obvious, but many of the challenges are more subtle. This article exposes both types of issues as well as shares lessons learned.