Global Services

International testing made easy

As many companies' products and services are extending across borders, User Centric is equipped to effectively cross borders and offer quality solutions worldwide. User Centric conducts international projects by leading the preparation, fieldwork, analysis and reporting, and overall project management. We conduct user research, usability testing, and evaluation methodologies to clearly understand the complex needs of diverse marketplaces.

User Experience (Beijing, China)

An increasing percentage of our consulting work is dedicated to global user experience, both from US companies who recognize the need to test outside the US and from companies wanting to enter foreign markets. One key market is China because of its growing economy, population, and developing technologies. User Centric identified China's growing demand for a quality user experience and, with our German usability partner, SirValUse, founded User Experience in Beijing, China. With the support of 60+ consultants from User Centric and SirValUse, User Experience is the largest usability firm in China. Providing state-of-the-art user research labs in the Central Business District of Beijing, User Experience has conducted many research studies on software, Web, GPS, and mobile devices for major international firms.

Visit www.usability.cn to learn more or contact us to find out how your product stacks up with language barriers, cultural differences, and fierce competition with the country's national brands.

Global reach, one point of contact: User Experience Alliance (UXa)

User Centric is a founding member of the User Experience Alliance (UXa) - an international network of 22 leading user experience firms in Europe, Asia, America, and Australia. Created in early 2005, the network reaches major markets all over the world and offers international user experience research for global companies from one source.

On Monday, September 20, 2010, the UXa will bring together an international group of experts at a unique, one-day UX Masterclass to present real world examples demonstrating innovative technologies and methods, global collaboration, and lessons learned. Details of the Masterclass can be found by visiting http://www.uxalliance.com/ideas/masterclass.

The UXa advantage

  • The UXa provides a team of over 250 user experience experts worldwide and more than 50 international testing rooms.
  • All UXa members use standardized test methods worldwide.
  • Together with our partners, we ensure consistent high quality of service and results.
  • The alliance offers professional simultaneous interpretation during sessions as well as local cultural knowledge.
  • User Centric and other UXa members provide cost- and time-saving benefits by conducting user experience research across countries within a very short timeframe.

UXa's comprehensive usability experience

  • Together, the UXa has over 35 years of international user experience research and has interviewed more than 15,000 participants in usability projects conducted in Europe, Asia, America, and Australia.
  • The network has conducted projects in more than 30 countries.
  • More than 150 Fortune 500 clients have worked with the UXa, including General Electric, Yahoo!, DaimlerChrysler, Expedia, Microsoft, and ING Direct.

UXa members

The UXa consists of 11 partners, 6 associate, 5 affiliate members.  UXa partners include:

UXa associate members include:

UXa affiliate members include:

UXa academic affiliate member:

UXa corporate affiliate member - accessibility:

The UXa provides cutting edge user experience research from around the world - visit the UXa blog.

Questions?

Interested in additional information about international research from User Centric and the UXa? Contact us to schedule a conversation to discuss your global testing needs.