User Experience Services

We believe experiences matter.™

Every Touchpoint Matters. from User Centric on Vimeo.

Experiences drive decisions.

From checkout to package instructions to the agent who answers the call, every experience influences perceptions and engagement. The impact of the end-to-end experience is lasting and meaningful. A positive experience yields customer trust and loyalty.

Experiences can be measured and improved.

Enhancing the user experience can happen throughout the life cycle, at all touch points. Organizations can enrich experiences by making those experiences seamless, memorable, polished, exceptional, and even fun or cool. Knowing how to identify and measure them is the key.

We get it. We've been there.

More than a decade of working side-by-side with our clients gives us thousands of hours of perspective through research, analysis and design. Experience with everything from syringes to GPS navigation systems in industries including healthcare, mobile, automotive, consumer goods, enterprise resource planning, finance and insurance, media and publications, retail and travel, government and non-profit. This is a foundation to design unique solutions and react nimbly and decisively if the unexpected happens.

We manage ten labs, seven observation rooms, and can stream live around the world. Through the UXalliance, a global network of user experience firms, we also have access to test labs in over 25 countries.

Clients trust us with their investment.

We know what we do matters. We know investing in user testing and user-centered design is a good gamble. Our experienced team develops efficient and effective test plans and designs that generate results and produce measurable returns on client investment.

Methods we use to improve experiences:

• Usability testing - Identify usability issues with interfaces through analysis of user behavior. Users are observed performing tasks on your applications in a controlled setting.
• Usability evaluations - Gain insights into the strengths and potential improvements for your applications with an expert evaluation. 
• Eye tracking - Capture users’ gaze activity and gain insight into their thought processes as they interact with your product or application.
• User research - Break down the barriers of a one-on-one testing environment by going on-site and shadowing users as they perform tasks or research with their peers in focus groups.
• User-centered design - Increase the success of your product, service, or application through expert user-centered design.  We have extensive experience designing for desktop, web, and mobile applications.  User needs and workflow analysis, wireframing, icon design, prototyping, and interaction design are our key design strengths.
• Remote testing - Assess users‘ responses and feedback from their own computers.
• Global testing - Rely on one point of contact as user testing is conducted seamlessly around the world with the strategically placed global partners of our international alliance.  
• Special applications of our services - Review how user experience consulting can be applied in a variety of ways including some of these targeted services.