User Experience Services

We believe experiences matter.™

Experiences drive customer decisions. From the package they open to the call center agent they talk to for support, every experience impacts satisfaction, engagement, and in the medical space, even safety. When these experiences are identified, companies have the opportunity to connect with their customers as they shape these experiences to make them memorable, valuable, consistent, polished, exceptional, seamless and even fun, cool, global or mobile.  

What end-to-end experience does your customer have?  What experiences do your employees have? How can user experience research change the way both view your company and brand?

Every Touchpoint Matters. from User Centric on Vimeo.

Methods we use to shape experiences:

• Usability testing - Identify usability issues with interfaces through analysis of user behavior. Users are observed performing tasks on your applications in a controlled setting.
• Usability evaluations - Gain insights into the strengths and potential improvements for your applications with an expert evaluation. 
• Eye tracking - Capture users’ gaze activity and gain insight into their thought processes as they interact with your product or application.
• User research - Break down the barriers of a one-on-one testing environment by going on-site and shadowing users as they perform tasks or research with their peers in focus groups.
• User-centered design - Increase the success of your product, service, or application through expert user-centered design.  We have extensive experience designing for desktop, web, and mobile applications.  User needs and workflow analysis, wireframing, icon design, prototyping, and interaction design are our key design strengths.
• Remote testing - Assess users‘ responses and feedback from their own computers.
• Global testing - Rely on one point of contact as user testing is conducted seamlessly around the world with the strategically placed global partners of our international alliance.  
• Special applications of our services - Review how user experience consulting can be applied in a variety of ways including some of these targeted services.