Eye of the Storm: An Audacious Throwdown on Eye-tracking, Insight, and Experience

Panel Abstract

You've watched the vendors demonstrate their goods, heard the case studies and seen the results. Now it's time to tackle the tough questions about eye-tracking in a free-for-all panel that will challenge everything you've done or heard about this polarizing technology. Panelists will face a battery of questions sure to generate a storm of conversation. Here's a sampling of the issues we'll discuss:

• What does eye-tracking contribute to user research, and is it worth the added expense and complexity?
• How did you decide eye-tracking was the right tool for your research, and when is it the wrong tool?
• What challenges have you faced during an eye-tracking session, and were you able to overcome them?
• What will be the next innovation in eye-tracking research? Will it be technology, or how it is used?

Audience members will be invited to offer their own questions and comments, with no holds barred.

Read more in the news item for this panel.