The Role of Eye Tracking in User Experience Research

Abstract

The ability to track eye movements for scientific research has existed for generations. Recent technological advances in this area have made both data collection and analysis easy. Thus, what was once an extremely cumbersome and time consuming research endeavor, now is a very intriguing research technique - with the visual outputs sometimes being perceived as having more value than the data itself. With the growing number of eye tracking system installations in both academic and commercial research centers, a discussion of the role of eye tracking in user experience research is critical.

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