Tracking the Eye of the Consumer

Presentation at the Package Design and Development Summit 2010
Clearwater, FL
March 3, 2010

Aga Bojko, Assoicate Director
Gavin Lew, Managing Director

Abstract

Understand emerging, groundbreaking technology from a leading consumer research company that offers a modern perspective and new technologies on conducting research and learning exactly what the consumer will buy. User Centric will explain its unique approach to eye tracking and design research for specific packaging features and provide case studies of user research methods that make packages more attractive, informative and engaging.

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