The Role of Eye Tracking in User Experience Research

Gavin Lew, Managing Director of User Centric, presented a Webinar on behalf of the Human Factors and Ergonomics Society (HFES) on December 11, 2009. During this Webinar, The Role of Eye Tracking in User Experience Research, Gavin described eye tracking measures, methods, and applications to user experience research.  User Centric is well known for its eye tracking research through the widely-published works of both Gavin Lew and Associate Director, Aga Bojko, a leading expert in the field.

The HFES launched a series of Webinars in 2009; in 2010 there will be webinars on a bi-monthly basis.

Webinar summary:

The ability to track eye movements for scientific research has existed for generations. Recent technological advances in this area have made both data collection and analysis easy. Thus, what was once an extremely cumbersome and time consuming research endeavor, now is a very intriguing research technique—with the visual outputs sometimes being perceived as having more value than the data itself. With the growing number of eye tracking system installations in both academic and commercial research centers, a discussion of the role of eye tracking in user experience research is critical.

Download the Full Presentation

The presentation is available for free download in PDF format to the right (8 MB, Adobe Reader required).