The Role of Eye Tracking in User Experience Research

By Gavin Lew, Managing Director of User Centric

Gavin Lew, Managing Director of User Centric, presented a Webinar on behalf of the Human Factors and Ergonomics Society (HFES) on December 11, 2009. During this Webinar, The Role of Eye Tracking in User Experience Research, Gavin described eye tracking measures, methods, and applications to user experience research.  User Centric is well known for its eye tracking research through the widely-published works of both Gavin Lew and Associate Director, Aga Bojko, a leading expert in the field.

The HFES launched a series of Webinars in 2009; in 2010 there will be webinars on a bi-monthly basis.

Webinar summary:

The ability to track eye movements for scientific research has existed for generations. Recent technological advances in this area have made both data collection and analysis easy. Thus, what was once an extremely cumbersome and time consuming research endeavor, now is a very intriguing research technique—with the visual outputs sometimes being perceived as having more value than the data itself. With the growing number of eye tracking system installations in both academic and commercial research centers, a discussion of the role of eye tracking in user experience research is critical.

Download the Full Presentation

The presentation is available for free download in PDF format to the right (8 MB, Adobe Reader required).

About the Human Factors and Ergonomics Society

The Human Factors and Ergonomics Society was founded in 1957. Its mission is to promote the discovery and exchange of knowledge concerning the characteristics of human beings that are applicable to the design of systems and devices. The Society's 5,000+ members advocate systematic use of human factors knowledge to achieve compatibility in the design of interactive systems of people, machines, and environments to ensure their effectiveness, safety, and ease of performance. Through its 21 technical groups, 35 local chapters and 31 student chapters, the Society encourages education and training for those entering the human factors and ergonomics profession and for those who conceive, design, develop, manufacture, test, manage, and participate in systems.