Using Alternative Focus Group Methodologies to Capture User Experience Data

Korey Johnson, User Experience Specialist

Abstract

Traditional focus groups are often used to gather qualitative user experience feedback, but sometimes the data gathered in these groups is insufficient. Certain constraints may also preclude the use of traditional focus groups. Using case studies as examples, this session will describe three alternative focus group methodologies that can be used to gather qualitative user feedback in such situations. 

About the UPA

The Usability Professionals' Association supports usability specialists, people from all aspects of human-centered design, and the broad family of disciplines that create the user experience in promoting the design and development of usable products. The Association strives to facilitate the sharing of information about the techniques and methodologies in the profession, create an inclusive community for those interested in usability, integrate a concern for the people who use products into new product development processes, and increase the body of knowledge about usability and user-centered design. For more information, visit the UPA website.