Where Are They Looking: The Use Of Eye Tracking in User Experience Research. Lecture presented at Internet User Experience

Lecture presented at Internet User Experience (IUE) Conference 2008
Ann Arbor, MI
March 17, 2008

By Gavin Lew, Managing Director
Aga Bojko, Associate Director

Abstract

The use of eye tracking in user experience research is growing as a technique to assess the usability of websites. But, eye tracking’s applicability is more than pretty heatmap images. When used in combination with other user experience research techniques, eye tracking measures can be a very powerful quantitative tool to help make informed decisions. In this presentation, an introduction to eye tracking will be provided along with three case studies to demonstrate practical insight in navigation, design layout and form design.

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