Abstract
Play with healthcare design scenarios at User Centric's research facility at 500 N Michigan Avenue (across the street at Suite 1610). Put yourself in the shoes of a healthcare provider or patient and see how you fare against others. Can you differentiate between two drug labels in 0.05 seconds? Can you perform a successful (faux) injection the first time? How fast can you retrieve a drug from a pharmacy shelf? Can you pick the best pill color? How many fixations do your eyes need before you recognize the correct medication? Deadly serious, lively fun!