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By Eric Pedersen, User Experience Specialist
Kevin Buffardi, User Experience Specialist
Heather (Olson) Rakauskas, Associate Director
Abstract
Centered on methods to collect rankings and comparative ratings in usability studies, the presentation will outline a novel method of using poker chips allocated to the evaluated stimuli to indicate rating or ranking preferences. The data obtained using this poker chip method will be compared to more traditional methods and various differences and lessons learned will be discussed.
The Handbook of Global User Research collects insight from user experience professionals in over 20 countries. This book is a must-read for professionals working on global research projects. More Info
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