A Visual and Interactive Method to Elicit Participant Verbalization in Comparative Usability Tests

Proceedings of the 51st Annual Meeting of the Human Factors and Ergonomics Society (HFES)
Baltimore, MD
October 1, 2007

By Eric Pedersen, User Experience Specialist
Kevin Buffardi, User Experience Specialist
Heather (Olson) Rakauskas, Associate Director

Abstract

Centered on methods to collect rankings and comparative ratings in usability studies, the presentation will outline a novel method of using poker chips allocated to the evaluated stimuli to indicate rating or ranking preferences. The data obtained using this poker chip method will be compared to more traditional methods and various differences and lessons learned will be discussed.

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