Eye Tracking Study on the Impact of the Manufacturer's Logo and Multilingual Description on Drug Selection Performance

By Aga Bojko, Associate Director
Kevin Buffardi, User Experience Specialist
Gavin Lew, Managing Director
Ed Israelski

Abstract

This presentation details a study that was conducted with standardized Abbott drug labels for domestic and international cartons. The objective of the study was to use eye tracking to determine the appropriateness of two label elements: an additional Abbott logo and a multilingual drug description. The presentation describes the eye movement methods used and measures taken, as well as the results of the project, which indicated that the additional label elements could be safely introduced without hindering user performance.

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