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Using Eye Tracking to Compare Web Page Designs: A Case Study
Abstract
A proposed design for the American Society of Clinical Oncology (ASCO) Web site was evaluated against the original design in terms of the ease with which the correct starting points for tasks were located and used. The report details three task examples in which eye tracking helped diagnose errors and identify the better of the two designs (and the reasons for its superiority) when both were equally highly successful. Advantages and limitations of the application of eye tracking to design comparison are also discussed.
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Using Eye Tracking to Compare Web Page Designs: A Case Study
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