Overcoming the Challenges of Multinational Testing

Interactions, Vol. 12, No 6
November 1, 2005

By Aga Bojko, Associate DirectorGavin Lew, Managing DirectorRobert Schumacher, Ph.D., Managing Director


With the Internet tucking into every corner of the globe, products and services that were once local have become global. This ubiquity begets a need for new tactics and refinement of old methods. Issues of language and culture are obvious, but many of the challenges are more subtle. This article exposes both types of issues as well as shares lessons learned.

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