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Supplementing Conventional Usability Measures with Eye Movement Data in Evaluating Visual Search Performance

Proceedings of the 11th International Conference on Human-Computer Interaction (HCII) Las Vegas, NV
July 26, 2005

By Aga Bojko, Associate Director
Abby Stephenson, User Experience Specialist

Back to 2005 Publications Index

Abstract

Visual search is a frequent component of tasks that users perform when interacting with systems. Locating the correct links, buttons, or information on the display is necessary for the successful attainment of many higher-level goals. This paper proposes a systematic approach which could be used to evaluate the effectiveness and efficiency of visual search during usability testing. The presented concepts are illustrated with examples from usability studies.

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