Eye Tracking in User Experience Testing: How to Make the Most of It

By Aga Bojko

Abstract

As eye tracking technology becomes more precise, affordable, and unobtrusive, its popularity continues to increase among usability practitioners. This paper introduces eye tracking as a user experience testing tool. It focuses on how to design and conduct studies involving eye tracking, so that eye movement data can effectively supplement data obtained through more conventional methods. Using examples from actual studies, we share lessons learned and provide advice on how to avoid common mistakes.