Personas

Personas bring user research to life

Personas help bridge the gap between real users and perceptions of users. Great designs come from walking in the user's shoes and understanding how they would interact with your designs, but often times our perceptions are far from the truth.

Personas: Bringing User Research to Life from User Centric on Vimeo.

User Centric has a robust process of conducting suitable research, analyzing the data and creating effective personas that are data driven rather than opinion-based.  Our team can put a face to your research that is representative of a larger group of users describing typical backgrounds, behaviors, attitudes and attributes. As these personas represent groups of users, they guide the decision making of teams by creating unified empathy toward real users which is critical for user centered design.

User Centric can assist in the creation and use of personas helping your organization to:

• Allow internal design and build teams to walk in the shoes of real users
• Communicate information about real users to internal stakeholders
• Allow a diverse team to share a consistent view of the users
• Focus design and build decisions on real users rather than people’s opinions