June 2011 Usability Spotlight

June 15, 2011

Best Practices for Designing Mobile Touch Screen Applications

While touch screen technology is no longer a novel concept, the meteoric rise in adoption of Android and iOS devices over the past few years has helped the touch screen phone market reach critical mass with an estimated 28% of mobile phone users in the United States owning Smartphones. There are over 700,000 applications across iOS, Android, Blackberry, Windows Phone, Nokia, and other platforms making the need to differentiate even greater. User Centric recognizes this and having run more than 1,000 participants on touch screen devices, provides some tips for developers to consider when designing for these applications.

Acknowledging that not all platforms or devices are the same, these recommendations are platform agnostic.  Although many of these considerations sound like common sense, it is surprising to see how many ignore these basic tenets. With over 175 mobile projects managed, User Centric has seen the good, the bad, and the ugly of mobile application design, and has compiled this list of four best practices to keep in mind when designing mobile applications.

Full article

What you do matters!  Connect & experience at our two-day UX conference!

You may feel the weight of your company's success on your shoulders because what you do isn't about a product - it's about the experience. User experience professionals understand that great experiences lead to customer loyalty, minimize the return of products and aid customer retention. With this shared perspective in mind, we'd like to invite you to the unique TWO-DAY USER EXPERIENCE CONFERENCE that User Centric is hosting on September 15-16 at The Field Museum, Chicago.

About the UX Masterclass

The UX Masterclass provides an exclusive opportunity for you and your team to expand your professional network internationally. As a founding partner of the UXalliance, User Centric regularly comes together with our 22 global partners to share local insight, discuss industry trends and fortify best global practices in user experience research.  We opened the doors to these discussions and tackled issues facing the industry with three successful global conferences (New Zealand, Canada and Denmark) in the last 18 months.  User Centric is excited to bring the fourth event to Chicago in September.

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Usability Tip

3 Reasons for Implementing a Tutorial in Your Mobile Application:

    1. Tutorials can help users discover advanced features that may not be readily apparent.
    2. The use of engaging messaging gives you the opportunity to provide a friendly and supportive welcome.
    3. A successful tutorial allows users to quickly familiarize themselves with a novel or unique interface.

    More usability tips

    After Hours


    Ani, Jane Lea, Kirsten P., Erin, and Kirsten J., at the American Brain Tumor Association Path to Progress 5K, Saturday, May 14, at Soldier Field.

    Eye Tracking the User Experience: A Practical Guide

    Associate Director Aga Bojko is scheduled to produce a much anticipated practical guide on eye tracking specifically targeted to user experience researchers.

    Aga's book, Eye Tracking the User Experience, will offer step-by-step advice on how to plan, prepare and conduct eye tracking studies, how to analyze and interpret eye movement data, and how to successfully communicate eye tracking findings.

    The book is scheduled to be published in 2012 by Rosenfeld Media.

    Follow Aga: Blog | Twitter
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    User Centric Updates

    Director Rick Omanson's co-authored paper entitled Categorization Costs for Hierarchical Keyboard Commands was presented at the CHI Conference on May 11. Read more

    Associate Director Aga Bojko keynoted at the fourth Tobii Eye Tracking Conference on User Experience (EyeTrackUX2011) on June 9-10 in London. Read more

    User Centric will be doubling in size with relocation of both Oakbrook Terrace and Chicago facilities this summer. Official addresses and moving dates coming soon!

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