While touch screen technology is no longer a novel concept, the meteoric rise in adoption of Android and iOS devices over the past few years has helped the touch screen phone market reach critical mass with an estimated 28% of mobile phone users in the United States owning Smartphones. There are over 700,000 applications across iOS, Android, Blackberry, Windows Phone, Nokia, and other platforms making the need to differentiate even greater. User Centric recognizes this and having run more than 1,000 participants on touch screen devices, provides some tips for developers to consider when designing for these applications.
Acknowledging that not all platforms or devices are the same, these recommendations are platform agnostic. Although many of these considerations sound like common sense, it is surprising to see how many ignore these basic tenets. With over 175 mobile projects managed, User Centric has seen the good, the bad, and the ugly of mobile application design, and has compiled this list of four best practices to keep in mind when designing mobile applications.
You may feel the weight of your company's success on your shoulders because what you do isn't about a product - it's about the experience. User experience professionals understand that great experiences lead to customer loyalty, minimize the return of products and aid customer retention. With this shared perspective in mind, we'd like to invite you to the unique TWO-DAY USER EXPERIENCE CONFERENCE that User Centric is hosting on September 15-16 at The Field Museum, Chicago.
The UX Masterclass provides an exclusive opportunity for you and your team to expand your professional network internationally. As a founding partner of the UXalliance, User Centric regularly comes together with our 22 global partners to share local insight, discuss industry trends and fortify best global practices in user experience research. We opened the doors to these discussions and tackled issues facing the industry with three successful global conferences (New Zealand, Canada and Denmark) in the last 18 months. User Centric is excited to bring the fourth event to Chicago in September.
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