by Korey Johnson, User Experience Specialist
As eCommerce sales continue to grow both in the US and abroad, organizations must tailor their websites to an increasingly diverse market. A focus on user experience is essential for higher conversion rates as well as customer loyalty within each of these growing markets. With over 220 million people using the Internet, China is a market not to be ignored by any company with aspirations of conducting international eCommerce. In 2007 alone, there were eCommerce sales in excess of 56 billion RMB ($8B USD). In order to conduct business in China, there must be a Chinese language version of the company's website, but what else should be considered when designing another version of the site? Our researchers in User Centric's subsidiary company in Beijing - User Experience - had this to say about the five things you need to know when creating a Chinese-focused website:
by Wendy Yee, Director, User Centric
Many merchants who have both physical store presences and e-commerce sites often try to leverage the instant gratification element of shopping. Don't want to wait for your Blu-ray DVD player to be shipped? Just order it online and pick it up in 30 minutes at your nearest big-box electronics or discount store.
This is not a new approach - it's been adopted by several major retailers in the US. But it does lend itself to a comparison of in-store and online shopping. A couple of observations about the transition from online to store - or vice versa:
Signage in a bus bathroom. We still aren't quite sure...