GfK’s User Experience Executive Vice President Robert Schumacher was interviewed by CEO IntroNet for an ongoing series profiling successful business leaders in Chicago. Hosted by Meredith Mendes of CEO IntroNet TV, Schumacher described the benefits for organizations when user experience (UX) is measured and improved. During a roundtable session on the stages to successful entrepreneurship with Steadfast CEO Karl Zimmerman, Schumacher also discussed GfK’s acquisition of User Centric, which created the first and only company to unify UX research and market research. This provides clients with the advantage of a unique, robust research program that drives innovation at every interaction along the customer journey.
“We help clients throughout all stages of product development,” said Schumacher. “We help them understand how to embed the needs of their customers within the product or service delivery to ensure the best user experience possible and gain a key competitive advantage.”
CEO IntroNet is the first private vetted social network designed exclusively for CEOs, presidents, founders and senior management of operating companies to showcase industry-leading expertise. To watch Schumacher’s entire Spotlight Video Profile, visit http://www.ceointronet.com/ceointronet-tv/view/robert-schumacher/, and visit http://www.ceointronet.com/video/view/331/ to view the roundtable discussion.