GfK’s User Experience Team to Share Insights at UX Masterclass Conference in Spain

April 17, 2013

On April 19, 2013, members of GfK’s User Experience (UX) team will be speaking at the seventh bi-annual UX Masterclass conference held in Madrid, Spain. The international user experience conference will comprise of English and Spanish-speaking presentations about UX strategy, research, and design from the world’s leading UX and market research companies.

GfK’s User Experience Executive Vice Presidents Gavin Lew and Robert Schumacher, and Senior Vice President Shailesh Manga will all share their industry expertise during the event.

Lew will discuss advanced UX techniques to apply in customer-aware corporate strategies, Schumacher will describe ways to measure and improve user performance in call centers, and Manga will explore the concept of service design and ways to effectively measure and map the customer experience. Senior User Experience Consultant Carola Weller will also share insight about implementing RITE (Rapid Iterative Testing and Evaluation) methodology for identifying issues with products or services early in the design process.

The UXalliance event is hosted by Xperience Consulting, a Spanish-based user experience research and design firm, and UserZoom, an organization specializing in online user experience research tools. The presence of the UXalliance, a network of 25 user experience firms from 25 countries, guarantees exposure to a wide range of global experts able to share industry best practices, recent developments in the UX field and case studies from across the globe.­

This event is intended for UX researchers, designers, project managers, marketing specialists, and other professionals dedicated to creating usable products and services. For current program details, location information and registration, please visit

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