Aga Bojko Presents Eye Tracking Webinar with Quantitative Emphasis

User Centric Associate Director Aga Bojko will present a virtual seminar titled “Quantitative Eye Tracking for User Experience” on Nov. 16, hosted by the Usability Professionals’ Association.

This webinar will focus on using eye tracking to quantify the user experience and make business decisions. Topics discussed will include the types of summative studies eye tracking is most suitable for, ways to determine the ideal sample size for a study, the multitude of eye tracking measures, and how to match these measures to the study objectives.

Bojko believes that the potential of eye tracking has not yet been fully realized in the UX field. The method seems to be used mostly qualitatively to help describe behavior and diagnose usability issues in formative studies. However, with 30+ gaze positions recorded each second and the many metrics that can be derived from these data, eye tracking can be a powerful addition to our summative/validation studies.

Currently, Aga is writing the first how-to book about eye tracking for UX professionals, Eye Tracking the User Experience: A Practical Guide, to be published by Rosenfeld Media in 2012.

Webinar Registration

The webinar “Quantitative Eye Tracking” is scheduled on Wednesday, Nov. 16 at 10 AM CDT. Register as an individual or as a site host. A post-seminar on-demand audio and slide material option will be available for purchase via the UPA Store.