User Centric’s Eye Tracking Research Featured in Web-Making Magazine

October 7, 2011

User Centric’s Bing vs. Google eye tracking research was referenced in the article, SEA: Bing oder Google, in the October issue of Web-Making, a bi-monthly German magazine for IT and design professionals. Author Florian Stelzner focuses on search engine marketing, highlighting alternatives to Google Adwords and the strategy behind selecting an advertising provider. He uses User Centric’s research to underline the impact that page layout and appearance have on the visibility of advertisements, beyond the search and matching functionalities that Microsoft or Google can offer.

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