Update: Webinar registration is now full. Please proceed with registration to get notified when recording is available.
https://www1.gotomeeting.com/register/133831313.
User Centric, a leader in mobile user experience (UX) research, was invited to share mobile user experience tips, patterns and offer expert advice on mobile UX research during a webinar hosted by
UserZoom, a company specializing in the online user experience and remote usability research. Held on Thursday, September 29, the
free webinar will discuss new technologies in mobile un-moderated testing as well as how user experience research methods and tools can add valuable insights into the design process and help brands optimize their mobile site or application’s performance.
Many businesses invest in mobile applications and mobile commerce, but how many measure if the applications and interactions are user-centered or user-friendly? Over the past several years, more emphasis has been placed on the interactive experiences users have on mobile devices. The prevalence of mobile technology continues to grow:
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Of the 83% of U.S. adults who own a cell phone, 42% own a smartphone
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87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on an average day
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32% of smartphone owners access e-commerce site on their device regularly
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Morgan Stanley Research estimates smartphone sales will exceed PCs in 2012
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Gartner Research expects over 500 million smartphones to sell in 2012
Attendees will hear presentations from:
Gavin Lew, Managing Director, User Centric - As one of the company’s founders, Gavin has been instrumental in shaping User Centric as the premier firm in the industry. Gavin’s 20 years of experience in corporate and academic environments have given him a strong foundation in user-centered design and evaluation. In addition to managing the company, he holds particular expertise in mobile technology, healthcare, and global research projects. He is a frequent presenter at national conferences, adjunct faculty member at DePaul University and Northwestern University’s Feinberg School of Medicine, and the inventor of several patents.
Heather focuses on usability testing, heuristic evaluations, and user research. Her primary interest lies in the usability of handheld products with limited screen size, especially mobile and medical devices. She has led a variety of user research projects that have focused on mobile device interfaces, applications, and accessories, handheld medical devices, touch screen interfaces, Web sites, and interactive voice response systems. User Centric has helped over 25 mobile clients test over 250 mobile projects on a total of over 5000 participants.
Kim Oslob, UserZoom Director of Client Services
Kim has worked in the User Experience Research field for over 10 years. She has extensive experience with both qualitative and quantitative UX Research through her work at Claris (now Filemaker), Macromedia (now Adobe) and VistoCorp (now Good). Kim has been a presenter at several conferences, including UPA, written an article for User Experience Magazine, been a guest speaker at the STC-Usability Sig, and an invited speaker for UC Berkeley’s Tech Writers Usability course.
Moderating the webinar and leading UZ’s Marketing & Sales worldwide, Alfonso has 14-years experience in the field of Online Marketing, Web Design & User Experience. He also co-founded Xperience Consulting, one of Europe’s most experienced usability consultancies.
