User Centric Associate Director Aga Bojko will keynote the fourth Tobii Eye Tracking Conference on User Experience (EyeTrackUX2011) held June 9-10, 2011, in London. The EyeTrackUX 2011 program will serve as a platform for academic researchers and industry experts to exchange best practices in the user experience field. Looking to lead the charge in reframing eye tracking in the minds of fellow practitioners, Aga will open the conference by challenging the false beliefs and questionable practices surrounding eye tracking methodology and clarify its proper application.
Responsible for developing the eye tracking practice at User Centric, Aga is published in multiple books and professional journals, and has presented at national and international conferences. She is an Associate Managing Editor of the User Experience Magazine and an adjunct faculty member at DePaul University.
Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2012.