March 2011 Usability Spotlight

Eyes Linger Longer with Google than Bing

A follow-up eye tracking study from User Centric reveals that while advertisers benefit from the top three paid positions on both Google and Microsoft's Bing, Google attracts more visual attention to these links than Bing. This research follows the first study conducted just days after Bing was launched in 2009. 

Study outcomes showed a comparable number of participants viewing top sponsored links (~90 percent) across both search engines. However, these participants spent 22 percent more time looking at Google's top sponsored links than Bing's. For right sponsored links, Bing and Google didn't significantly differ in the amount of attention.

Potentially more intriguing are the organic search results findings. Before making the first click, participants spent 27 percent more time looking at organic search results on Google than on Bing. Read More

To access traditional eye tracking articles and learn more about User Centric's eye tracking services, visit UserCentric.com/eyetracking.

User Centric Managing Directors Contribute to Forrester Call Center Research

User Centric has contributed to Forrester Research, Inc.'s latest report, "Reinvent Your Call Center Culture to Create Amazing Customer Experiences."

As a leader in contact center usability, User Centric employs state-of-the-art user research methods, expert observations and pragmatic design skills to devise practical solutions and meet business objectives. Forrester's research confronts the opportunity businesses have to drastically improve the customer experience through their own call center culture. Read more.

For more information on how to design a contact center with the user in mind, read "User Experience in the Contact Center", User Centric's complimentary white paper that shares insights and presents proven tactics for creating optimized call center systems.

User Centric Updates

The UX Masterclass in Montreal was so well received that the UXalliance is planning two more conferences in 2011.

The 3rd UX Masterclass on March 31 - April 1 will be held in Copenhagen, Denmark. The conference will feature 36 speakers presenting case studies and interactive tutorials.

UXMasterclass CHICAGO
September 15 & 16, 2011

User Centric invites clients and colleagues to attend a UXA conference closer to home. We will be hosting the two-day 4th UX Masterclass in Chicago on September 15 and 16 at The Field Museum. All attendees will have gratis access to the museum throughout the conference. Further details will be announced after April 1. 

Recent staff additions!  User Centric extends a warm welcome to User Experience Specialist Yvette Simon and User Experience Analyst Fernando Bernal!

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