Eye Tracking Expert, Aga Bojko, to Write the First How-to Book about Eye Tracking for UX Practitioners

User Centric is excited to announce that Associate Director, Aga Bojko, is scheduled to produce a much anticipated practical guide on eye tracking specifically targeted to user experience researchers.  Aga’s book, Eye Tracking the User Experience, will offer step-by-step advice on how to plan, prepare and conduct eye tracking studies, how to analyze and interpret eye movement data, and how to successfully communicate eye tracking findings.

As eye tracking applications are beginning to proliferate, the book will offer a clear and realistic perspective to counter-balance the marketing noise that leads to frequent misuse of eye tracking. 

When asked why she chose to take on this project, Aga said,  “Over the past ten years, I've written articles and book chapters on eye tracking but this book is a unique opportunity to put all of these insights, concepts, tips, and examples together.”  She added, “My goal is to write a book that I wish I had when I was starting out with eye tracking.”

The book will be published by Rosenfeld Media in early 2012.

You can keep up with the book's progress by visiting its site:  http://rosenfeldmedia.com/books/eye-tracking/
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