Aga Bojko to Discuss the Current State and the Future of Eye Tracking at the Internet UX Conference

July 14, 2010

The Internet User Experience Conference, held annually in Ann Arbor, Michigan, focuses on web site design and strategy.   User Centric is honored to have been a part of this conference over the last few years and is looking forward to speaking again this year. 

Associate Director, Aga Bojko, was invited to present on a panel, Eye of the Storm: An Audacious Throwdown on Eye-tracking, Insight and Experience, which will tackle many of the questions and challenges surrounding eye tracking technology.  Aga is a recognized thought-leader in eye tracking technology and is a frequent presenter at national and international eye tracking conferences as well as author of many papers and publications on the topic.

Panel Abstract:

You've watched the vendors demonstrate their goods, heard the case studies and seen the results. Now it's time to tackle the tough questions about eye-tracking in a free-for-all panel that will challenge everything you've done or heard about this polarizing technology. Panelists will face a battery of questions sure to generate a storm of conversation. Here's a sampling of the issues we'll discuss:

  • What does eye-tracking contribute to user research, and is it worth the added expense and complexity?
  • How did you decide eye-tracking was the right tool for your research, and when is it the wrong tool?
  • What challenges have you faced during an eye-tracking session, and were you able to overcome them?
  • What will be the next innovation in eye-tracking research? Will it be technology, or how it is used?

Audience members will be invited to offer their own questions and comments, with no holds barred.

For more information about this conference program, visit http://www.iue2010.com/attend.html.

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