Masterclass Unveils Global Trends in User Research and Design

June 17, 2010

User experience (UX) researchers and designers are constantly seeking innovative ways to deliver world-class experiences to their customers.  This challenge is more complex as companies expand to global markets, multiple channels and devices. On Monday, September 20, 2010, the UXalliance, a global network of 22 leading usability companies, will bring together an international group of experts at a unique, one-day UX Masterclass to present real world examples demonstrating innovative technologies and methods, global collaboration, and lessons learned.

Hosted by the UXalliance’s Canadian partner, Yu Centrik in Montreal, the exclusive event will address current and future challenges facing UX researchers and enthusiasts. Attendees will take away advanced user experience techniques, tips and seize the rare opportunity to network with Fortune 500 UX researchers.

Featured speakers include Vidya Drego (Forrester Research), Tom Tullis (Fidelity Investments) and Kuldeep Kelkar (PayPal).  The program will offer multiple tracks (in both English and French) to highlight different aspects and challenges relevant to UX researchers and designers.  Tracks include; “Beyond the Usability Lab – Latest Trends and Technology in Usability Testing,” “Reaching People Through Different Touch Points—Service Design for Multiple Experiences, Devices and Platforms,” “Stories from the Real World,” and “Up Close and Personal with Personas – Cultural Perceptions and How Personas Play a Significant Role in Interface Design.”

A special interactive panel discussion, “Around the World in 80 minutes: Local Perspectives on Global Research,” will allow attendees to ask questions, share insights and gain valuable knowledge regarding global research with experts from over 10 countries on 4 continents.

The event will be held at the Hyatt Regency Hotel in Montreal, Canada.  For current program details, location information, and to benefit from an early registration discount, please visit www.uxmasterclass.com.  Space for the UX Masterclass is very limited.

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Read about the Handbook of Global User Research

The Handbook of Global User Research collects insight from user experience professionals in over 20 countries. This book is a must-read for professionals working on global research projects. More Info

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