Aga Bojko and Gavin Lew to Present at the Package Design & Development Summit

February 9, 2010

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After User Centric introduced an innovative application of eye tracking to package design in early 2009, Aga Bojko (Associate Director) and Gavin Lew (Managing Director) have been lending their expertise to the package design industry through articles, studies, and speaking engagements.  On March 3rd, they will be presenting Tracking the Consumer: The ‘User Centric’ Model and the Future of Consumer Research at the Package Design and Development Summit in Clearwater, FL.  Aga and Gavin will discuss User Centric’s quantitative approach to package design research using eye tracking, and how this approach can revolutionize consumer research.

Presentation Abstract:

Understand emerging, groundbreaking technology from a leading consumer research company that offers a modern perspective and new technologies on conducting research and learning exactly what the consumer will buy. User Centric will explain its unique approach to eye tracking and design research for specific packaging features and provide case studies of user research methods that make packages more attractive, informative and engaging.

To learn more about User Centric’s application of eye tracking to package design research, visit our Eye Tracking for Package Design service page.

Be our Guest!

If you are interested in attending the Package Design and Development Summit, you can save $300 off of the general registration rate.  Choose ‘General Registration Rate’ and enter promo code UCsp when you register.

About the Package Design and Development Summit

Today’s package designers face a myriad of challenges. First and foremost is the quest to create innovative packaging and bring it to market with speed. Not only must you create an innovative package but you must also cut costs, comply with ever-changing regulatory and environmental standards and offer shelf and sustainability advantages. In today’s stressful and highly competitive market economy, design and development roles are changing and opportunities are emerging that have not previously existed.  The Package Design & Development Summit will give you the foresight and perspective you need to compete in the development of successful and profitable packaging. Learn more at http://www.packagedesignanddevelopment.com/.