The Role of Eye Tracking in User Experience Research

Update December 11, 2009: You can now view and download this presentation in PDF format from our Publications section.

Gavin Lew, Managing Director of User Centric, is scheduled to present a Webinar on behalf of the Human Factors and Ergonomics Society (HFES) on December 11, 2009.  During the Webinar, The Role of Eye Tracking in User Experience Research, Gavin will describe eye tracking measures, methods, and applications to user experience research.  User Centric is well known for its eye tracking research through the widely-published works of both Gavin Lew and Associate Director, Aga Bojko, a leading expert in the field.

The HFES is launching a series of Webinars beginning in 2010 on a bi-monthly basis.  To register for this very informative session, visit https://www2.gotomeeting.com/register/654481379. 

Webinar summary:

The ability to track eye movements for scientific research has existed for generations. Recent technological advances in this area have made both data collection and analysis easy. Thus, what was once an extremely cumbersome and time consuming research endeavor, now is a very intriguing research technique—with the visual outputs sometimes being perceived as having more value than the data itself. With the growing number of eye tracking system installations in both academic and commercial research centers, a discussion of the role of eye tracking in user experience research is critical.

Update December 11, 2009: You can now view and download this presentation in PDF format from our Publications section.

About the Human Factors and Ergonomics Society

The Human Factors and Ergonomics Society was founded in 1957. Its mission is to promote the discovery and exchange of knowledge concerning the characteristics of human beings that are applicable to the design of systems and devices. The Society's 5,000+ members advocate systematic use of human factors knowledge to achieve compatibility in the design of interactive systems of people, machines, and environments to ensure their effectiveness, safety, and ease of performance. Through its 21 technical groups, 35 local chapters and 31 student chapters, the Society encourages education and training for those entering the human factors and ergonomics profession and for those who conceive, design, develop, manufacture, test, manage, and participate in systems.