The Role of Eye Tracking in User Experience Research

Update December 11, 2009: You can now view and download this presentation in PDF format from our Publications section.

Gavin Lew, Managing Director of User Centric, is scheduled to present a Webinar on behalf of the Human Factors and Ergonomics Society (HFES) on December 11, 2009.  During the Webinar, The Role of Eye Tracking in User Experience Research, Gavin will describe eye tracking measures, methods, and applications to user experience research.  User Centric is well known for its eye tracking research through the widely-published works of both Gavin Lew and Associate Director, Aga Bojko, a leading expert in the field.

The HFES is launching a series of Webinars beginning in 2010 on a bi-monthly basis.  To register for this very informative session, visit https://www2.gotomeeting.com/register/654481379. 

Webinar summary:

The ability to track eye movements for scientific research has existed for generations. Recent technological advances in this area have made both data collection and analysis easy. Thus, what was once an extremely cumbersome and time consuming research endeavor, now is a very intriguing research technique—with the visual outputs sometimes being perceived as having more value than the data itself. With the growing number of eye tracking system installations in both academic and commercial research centers, a discussion of the role of eye tracking in user experience research is critical.

Update December 11, 2009: You can now view and download this presentation in PDF format from our Publications section.