Experience Expansion – The UXalliance Welcomes New Partners from New Zealand and Denmark

The UXalliance (www.UXalliance.com) – the global leader in user research and user experience, continues to expand their reach into key global markets and provide clients with unsurpassed research coverage. In its biannual meeting in Madrid in March, UXalliance partners welcomed the promotion of two new partner companies from New Zealand and Denmark – Optimal Usability (www.optimalusability.com) and Snitker & Co. (www.snitker.com) respectively.

The UXalliance also expanded coverage by welcoming Telono (www.telono.com) as a new associate partner from Switzerland and ExperienceU (www.experienceu.com/) an affiliate partner from the Czech Republic.

Natalia Kirillova, Partner and Sales Director of UIDesign Group in Russia (http://eng.uidesign.ru), a UXalliance partner, commented on the recent growth of the alliance, “We're delighted to continue to increase the coverage of our alliance by adding four more excellent companies. The UXalliance partners follow high quality standards, giving clients the confidence that only the “best in class” agency is appointed in each country. In addition, these new partners bring to the table exciting new products and services that we plan to adapt for the global market.”

The UXalliance partners also announce contributions to a forthcoming book called, “Handbook of Global User Research”, which will be published in October 2009 by Morgan Kaufmann/Elsevier . Providing an essential guide for those planning global studies, the book draws on the UXalliance partners' extensive knowledge to provide practical and effective insights for conducting high quality user research across different countries.