Experience Expansion – The UXalliance Welcomes New Partners from New Zealand and Denmark

The UXalliance (www.UXalliance.com) – the global leader in user research and user experience, continues to expand their reach into key global markets and provide clients with unsurpassed research coverage. In its biannual meeting in Madrid in March, UXalliance partners welcomed the promotion of two new partner companies from New Zealand and Denmark – Optimal Usability (www.optimalusability.com) and Snitker & Co. (www.snitker.com) respectively.

The UXalliance also expanded coverage by welcoming Telono (www.telono.com) as a new associate partner from Switzerland and ExperienceU (www.experienceu.com/) an affiliate partner from the Czech Republic.

Natalia Kirillova, Partner and Sales Director of UIDesign Group in Russia (http://eng.uidesign.ru), a UXalliance partner, commented on the recent growth of the alliance, “We're delighted to continue to increase the coverage of our alliance by adding four more excellent companies. The UXalliance partners follow high quality standards, giving clients the confidence that only the “best in class” agency is appointed in each country. In addition, these new partners bring to the table exciting new products and services that we plan to adapt for the global market.”

The UXalliance partners also announce contributions to a forthcoming book called, “Handbook of Global User Research”, which will be published in October 2009 by Morgan Kaufmann/Elsevier . Providing an essential guide for those planning global studies, the book draws on the UXalliance partners' extensive knowledge to provide practical and effective insights for conducting high quality user research across different countries.

About the UXalliance

Founded in 2005, the UXalliance is the international network for user experience. The UXalliance covers Europe, North America, South America, Asia, and Australia; they are ideally placed to lead international user experience research. The UXalliance has over 250 professionals worldwide, manages over 50 testing facilities and has experience across a broad range of technologies and sectors. www.UXalliance.com

The UXalliance consists of eleven partner companies, Axance (France) www.axance.com, Mitsue-Links (Japan) www.mitsue.co.jp/english/, Optimal Usability (New Zealand) www.optimalusability.com, Serco ExperienceLab (United Kingdom) www.serco.com/usability, SirValUse (Germany) www.sirvaluse.de, Snitker & Co (Denmark) www.snitker.com, UIDesign Group (Moscow) http://eng.uidesign.ru, UserCentric (United States) www.usercentric.com, User Experience (China) www.usability.cn, User Intelligence (Netherlands) www.userintelligence.com, Xperience Consulting (Spain) www.xperienceconsulting.com; four associate partners, Mercedes Sanchez Usabilidade (Brazil) www.mercedessanchez.com.br, Teleno (Switzerland) www.teleno.com, ThinkUser (South Korea) www.thinkuser.com, and User Intelligence (Finland) www.userintelligence.com/fi; and six affiliate members, Ayer Viernes (Chili) www.ayerviernes.com, ExperienceU (Czech Republic) www.experienceu.com, SSB Bart Group (US) www.ssbbartgroup.com, Symetria (Poland) www.symetria.pl, The Design and Usability Center (DUC) www.bentley.edu/usability, and Yu Centrik (Canada) www.yucentrik.ca.

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.