Robert Schumacher to Co-Host a Usability Workshop

Robert Schumacher, Managing Director of User Centric, will co-host an Experienced Practitioner workshop focusing on how to win clients as a usability professional during the 2008 Usability Professionals' Association International Conference. The session will be an interactive exploration of the ins and outs, and ups and downs of dealing with and winning clients. Robert and Trent Mankelow of Optimal Usability will be sharing practical ideas on selling and marketing and also sharing real-life examples of successes and failures. The workshop will include selling usability, approaching the market, marketing methods, understanding the deal, and the sales pitch. The session will be on Tuesday, June 17 from 8:30am-12:00pm. Visit the UPA conference website for more information about the UPA International Conference.

About the UPA

The Usability Professionals' Association supports usability specialists, people from all aspects of human-centered design, and the broad family of disciplines that create the user experience in promoting the design and development of usable products. The Association strives to facilitate the sharing of information about the techniques and methodologies in the profession, create an inclusive community for those interested in usability, integrate a concern for the people who use products into new product development processes, and increase the body of knowledge about usability and user-centered design. For more information, visit the UPA website.

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.