Robert Schumacher, Managing Director of User Centric, will co-host an Experienced Practitioner workshop focusing on how to win clients as a usability professional during the 2008 Usability Professionals' Association International Conference. The session will be an interactive exploration of the ins and outs, and ups and downs of dealing with and winning clients. Robert and Trent Mankelow of Optimal Usability will be sharing practical ideas on selling and marketing and also sharing real-life examples of successes and failures. The workshop will include selling usability, approaching the market, marketing methods, understanding the deal, and the sales pitch. The session will be on Tuesday, June 17 from 8:30am-12:00pm. Visit the UPA conference website for more information about the UPA International Conference.