User testing generates big rewards for Delta Airlines.

March 31, 2008

The redesign of Delta's Award Calendar proved to be a profitable decision for Delta.  Using an iterative design process, Delta worked with an agency to make it easier for frequent fliers to redeem their miles.  User Centric worked with the agency and Delta to objectively evaluate the new designs with users.  Based on the analysis of the results, User Centric made recommendations for further improvement.

With User Centric's objective analysis and the designs of the agency, Delta has created a more satisfying user experience and increased revenue. After launch, daily traffic increased by 10% and 500 additional tickets were sold each day.

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