User testing generates big rewards for Delta Airlines.

The redesign of Delta's Award Calendar proved to be a profitable decision for Delta.  Using an iterative design process, Delta worked with an agency to make it easier for frequent fliers to redeem their miles.  User Centric worked with the agency and Delta to objectively evaluate the new designs with users.  Based on the analysis of the results, User Centric made recommendations for further improvement.

With User Centric's objective analysis and the designs of the agency, Delta has created a more satisfying user experience and increased revenue. After launch, daily traffic increased by 10% and 500 additional tickets were sold each day.

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.