Gavin Lew, Managing Director of User Centric, has been invited to speak at the Internet User Experience Conference. Entitled, Where Are They Looking: The Use of Eye Tracking in User Experience Research, this presentation will provide the opportunity to highlight eye tracking and its impact on the field of user research. The conference will be held in Ann Arbor, Michigan from March 31-April 2, 2008.
The use of eye tracking in user experience research is growing as a technique to assess the usability of websites. But, eye tracking’s applicability is more than pretty heatmap images. When used in combination with other user experience research techniques, eye tracking measures can be a very powerful quantitative tool to help make informed decisions. In this presentation, an introduction to eye tracking will be provided along with three case studies to demonstrate practical insight in navigation, design layout and form design.
This annual conference brings together top industry speakers, practitioners, and authors to provide the most complete package of Internet user experience design training, case studies, and real-world examples ever assembled. The conference will cover most aspects of web site design and strategy, including user experience design, graphics, branding, marketing message, effective web writing, and enhancements that drive customers to a web site. For more information, visit http://internetuserexperience.biz/index.html.