Associate Director of User Centric, Aga Bojko, recently contributed to a book by T. Tullis and W. Albert entitled “Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics”.
Aga’s case study focuses on the application of eye movement measures, such as pupil diameter, fixation count, and fixation duration, to the quantitative assessment of label design for prescription medication. This research study, conducted in Italy with twenty pharmacists, is one of User Centric’s many eye tracking studies that combine traditional measures of user efficiency and accuracy with the precision and insight provided by additional physiological indicators.
User Centric’s application of eye tracking is used to illustrate the metrics and methodologies described in the book, and show how they can inform real-world design decisions.
Already positively reviewed by Jakob Nielsen, Ginny Redish, and Steve Krug, the book promises to be an exciting addition to the field of user experience research. It will be released on March 28, 2008 and is available for purchase on Amazon.com.