Gavin Lew and Aga Bojko of User Centric will conduct a half-day workshop on strategies and techniques to successfully conduct global user research. Their experience testing internationally for User Centric and working with global partners from the User Experience Alliance will be described to attendees from Chinese and multi-national corporations, such as Huawei, Motorola, Philips, and Nokia. They will provide lessons learned and country-specific insights to prepare researchers to complete their own global research initiatives. The half-day workshop will be held from 8:30am to 12:30pm on November 25th as part of the User Friendly 2007 conference in Beijing, China.
Many products and services are extending across borders and user experience practitioners need to be able to effectively cross borders as well. The range of international user research projects is wide; however, after conducting numerous complex multinational studies across five continents, we identified a number of common processes.
This workshop will provide insights into the preparation, recruiting, fieldwork (testing), analysis and reporting, and overall project management for international user tests. We will also cover emerging trends in research, such as remote user testing and eye tracking. We will provide best-practice advice in each of these topics as well as anecdotes and case studies from mobile and medical device testing to demonstrate real-world application of strategies.