Bob Schumacher, Managing Director of User Centric, will be participating in a discussion panel on global user testing at the 2007 Human Computer Interaction International (HCII) conference in Beijing, China. The purpose of the panel will be to discuss common issues faced when attempting to conduct large scale global tests.
The HCII conference strives to provide an international forum for the dissemination and exchange of up to date scientific information on theoretical, generic, and applied areas of HCI. For more information, visit the HCII website.
Bob has more than 20 years of experience in corporate and academic environments. Bob has worked in telecommunications, cable, Internet, and travel-related companies; prior to joining User Centric he was a Vice President, for Universal Access, Inc., a public telecommunications network company. He wrote the Ameritech standards for graphical user interfaces and has written dozens of technical and industry articles, as well as lectured, on user interface design. Bob has particular expertise in developing metrics for user performance and then driving those into financial models and business cases. He is the inventor of the controversial Patent 5,933,841 - called "Structured Document Browser", which describes a method of navigating electronic documents. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois at Urbana-Champaign.