Bob Schumacher to participate in discussion panel on global user testing at HCII 2007

Bob Schumacher, Managing Director of User Centric, will be participating in a discussion panel on global user testing at the 2007 Human Computer Interaction International (HCII) conference in Beijing, China. The purpose of the panel will be to discuss common issues faced when attempting to conduct large scale global tests.

About HCII

The HCII conference strives to provide an international forum for the dissemination and exchange of up to date scientific information on theoretical, generic, and applied areas of HCI. For more information, visit the HCII website.

About Bob Schumacher, Managing Director

Bob has more than 20 years of experience in corporate and academic environments. Bob has worked in telecommunications, cable, Internet, and travel-related companies; prior to joining User Centric he was a Vice President, for Universal Access, Inc., a public telecommunications network company. He wrote the Ameritech standards for graphical user interfaces and has written dozens of technical and industry articles, as well as lectured, on user interface design. Bob has particular expertise in developing metrics for user performance and then driving those into financial models and business cases. He is the inventor of the controversial Patent 5,933,841 - called "Structured Document Browser", which describes a method of navigating electronic documents. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois at Urbana-Champaign.

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.