Kevin Buffardi, Aga Bojko (User Centric), and Ed Israelski (Abbott) will present their paper on the readability of prescription drug labels at the 51st Annual Meeting of the Human Factors and Ergonomics Society (HFES). The expected interference between net quantity and dosage strength information was not observed when a new label design was implemented on prescription drug packaging. In addition to examining the relationship between location of information on the label and readability, the benefits of using Tachistoscopic methods for this type of study will also be discussed.
Kevin concentrates on usability testing and evaluation in addition to eye tracking. He brings experience from the U.S. Census Bureau Usability Lab as well as the University of Maryland in Baltimore County, where he researched Computer Supported Cooperative Work (CSCW) with funding from the National Science Foundation. His other research interests include instructional technology, conflict resolution, and digital music & audio. Kevin also has a strong background in computer science and technical support. He earned his BS in Computer Science from University of Mary Washington and his MS in Human-Computer Interaction from DePaul University.
Aga's expertise lies in usability testing and evaluation, eye tracking, and user interface design. She has a strong research background with a special interest in the integration of behavioral and self-report measures with eye movement analysis to better understand user experience. She publishes papers on various HCI-related topics and presents at national and international conferences. Aga holds an MS in Human Factors from the University of Illinois and an MS in Human-Computer Interaction from DePaul University. She is an Associate Human Factors Professional from the Board of Certification in Professional Ergonomics and an Editorial Board member for the User Experience Magazine.