Kevin Buffardi, Aga Bojko, and Ed Israelski to give presentation at HFES 2007

Kevin Buffardi, Aga Bojko (User Centric), and Ed Israelski (Abbott) will present their paper on the readability of prescription drug labels at the 51st Annual Meeting of the Human Factors and Ergonomics Society (HFES). The expected interference between net quantity and dosage strength information was not observed when a new label design was implemented on prescription drug packaging. In addition to examining the relationship between location of information on the label and readability, the benefits of using Tachistoscopic methods for this type of study will also be discussed.

About Kevin Buffardi, User Experience Specialist

Kevin concentrates on usability testing and evaluation in addition to eye tracking. He brings experience from the U.S. Census Bureau Usability Lab as well as the University of Maryland in Baltimore County, where he researched Computer Supported Cooperative Work (CSCW) with funding from the National Science Foundation. His other research interests include instructional technology, conflict resolution, and digital music & audio. Kevin also has a strong background in computer science and technical support. He earned his BS in Computer Science from University of Mary Washington and his MS in Human-Computer Interaction from DePaul University.

About Aga Bojko, Associate Director

Aga's expertise lies in usability testing and evaluation, eye tracking, and user interface design. She has a strong research background with a special interest in the integration of behavioral and self-report measures with eye movement analysis to better understand user experience. She publishes papers on various HCI-related topics and presents at national and international conferences. Aga holds an MS in Human Factors from the University of Illinois and an MS in Human-Computer Interaction from DePaul University. She is an Associate Human Factors Professional from the Board of Certification in Professional Ergonomics and an Editorial Board member for the User Experience Magazine.

About the Human Factors and Ergonomics Society

The Human Factors and Ergonomics Society was founded in 1957. Its mission is to promote the discovery and exchange of knowledge concerning the characteristics of human beings that are applicable to the design of systems and devices. The Society's 5,000+ members advocate systematic use of human factors knowledge to achieve compatibility in the design of interactive systems of people, machines, and environments to ensure their effectiveness, safety, and ease of performance. Through its 21 technical groups, 35 local chapters and 31 student chapters, the Society encourages education and training for those entering the human factors and ergonomics profession and for those who conceive, design, develop, manufacture, test, manage, and participate in systems.

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.