Bob Schumacher to present eye tracking session at Technology Executives Club

Bob Schumacher, Managing Director for User Centric, will conduct a session on eye tracking at an Internet event sponsored by the Chicago Technology Executives Club. The presentation, “The Eyes Have It: How Eye Tracking Can Maximize the Value of Your Message” will be featured in the “Internet Marketing Best Practices: Leveraging your Web site and Portal” forum on August 24th in Chicago.

The seminar is designed for marketing, IT and business executives who are looking to use their Internet marketing, Web sites and portals to their advantage. Bob's session will emphasize the benefits that executives can achieve by implementing eye tracking as a tool to gauge the experience of their users. Eye tracking can provide insight into users' cognitive processes, offer more information than observable behavior (e.g., clicks) an give management a more objective form of information than user self-reporting.

The half-day event, which is also being sponsored by User Centric, will take place from 12:30pm to 5:00pm at 410 N. Michigan Ave, Chicago.

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About Bob Schumacher, Managing Director

Bob has 20 years of experience leading usability and design teams responsible for customer satisfaction of mobile devices, software interfaces, voice messaging systems, and Web applications. Bob is also CEO of User Experience, LLC, the first foreign owned user research firm in Beijing. User Centric's clients include Verizon Wireless, Motorola, Abbott, Cox Communications, and Orbitz. He is a frequent presenter at international conferences and venues, such as The Institute of Psychology at the Chinese Academy of Sciences.

About the Technology Executives Club

The Technology Executives Club provides a forum for sharing practical peer-to-peer information on using the latest in enterprise technology. The club provides a number of services to a community of 6000 newsletter readers and over 240 corporate members. Each month in Chicago and each quarter in Milwaukee the Club hosts an educational seminar focused on the latest in IT Enterprise Trends. The faculty for each event always includes some of the top IT executives in the area. For more information, visit the club's Web site .

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.