Bob Schumacher presents at Chicago Technology Executives Club

Bob Schumacher, Managing Director of User Centric, spoke at the Online Marketing Seminar presented by the Chicago Technology Executives Club on October 20th.

Bob co-presented a talk called "Going Beyond Your Gut Feeling: A Practical Guide to Stronger e-Marketing" with Avery Cohen, Principal at Metrist Partners. Bob explored the evolution of the user experience, including a discussion of the best practices that leading companies are implementing, the usability tools that they utilize to achieve results, and tips on how to diagnose where you are with your user experience.

For more about this event, please visit here.

About the Technology Executives Club

The Technology Executives Club provides a forum for sharing practical peer-to-peer information on using the latest in enterprise technology. The club provides a number of services to a community of 6000 newsletter readers and over 240 corporate members. Each month in Chicago and each quarter in Milwaukee the Club hosts an educational seminar focused on the latest in IT Enterprise Trends. The faculty for each event always includes some of the top IT executives in the area. For more information, visit the club's Web site .

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.