Abby Stephenson and Aga Bojko, User Experience Specialists at User Centric, delivered a presentation on eye tracking at the International Conference on Human-Computer Interaction in Las Vegas.
The presentation, entitled "Supplementing Conventional Usability Measures with Eye Movement Data in Evaluating Visual Search Performance", highlighted the value of implementing eye tracking as a method of determining visual search efficiency and effectiveness. When used with conventional measures, eye tracking can help pinpoint causes of low search efficiency or failure as well as enable the comparison of visual search performance across designs. The concepts and conclusions presented were illustrated with examples from usability studies.
HCII 2005 provides an international forum for the dissemination and exchange of scientific information on theoretical, generic, and applied areas of HCI (Human-Computer Interaction), usability, internationalization, virtual reality, universal access and cognitive ergonomics. The conference includes plenary presentations, parallel sessions, demonstration and poster sessions, tutorials, exhibitions and meetings of special interest groups.