Aga Bojko, User Experience Specialist at User Centric, gave a presentation titled "Eye Tracking in User Experience Testing: How to Make the Most of It". The talk not only focused on the potential benefits of eye tracking as a user experience testing tool in general, but also on how to decide if eye tracking is appropriate for a study and how to design and conduct studies, so that eye movement data can make a valuable contribution. Aga shared User Centric's lessons learned and insights regarding common mistakes when using an eye tracker to study user experience, illustrating them with examples from studies.
UPA 2005 is the 14th annual conference sponsored by the Usability Professionals Association. This year's conference, "Bridging Cultures", was held in Montreal, Quebec, Canada from June 27th until July 1st. For more information, please visit the conference Web site.
The UPA (Usability Professionals Association) supports those who promote and advance the development of usable products, reaching out to people who act as advocates for usability and the user experience. Members come from across the broad family of disciplines that create the user experience.