Aga Bojko & Abby Stephenson's article published in User Experience Magazine

An article on the application of eye tracking to usability, written by Agnieszka Bojko and Abigail Stephenson, User Experience Specialists at User Centric, appeared in the Spring issue (Volume 4, Number 1) of the User Experience Magazine.

The article, "It's All In the Eye of the User: How eye tracking can help answer usability questions", provides insights into the types of usability issues that eye tracking can address. Through multiple case studies, the authors make the argument that the value of this technology should not be underestimated; as eye tracking becomes more precise and affordable, its ability to offer a greater depth of data continues to increase.

About User Experience Magazine

User Experience Magazine is created for and by usability professionals. The magazine is published by the Usability Professionals' Association three times a year. User Experience provides unique articles dealing with the broad field of usability and the user experience. The magazine covers a variety of topics including strategy, management issues, philosophy, methodology and practice. The intended audience is both usability professionals and others who have interest in the field.

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.