Aga Bojko, User Experience Specialist, and Gavin Lew, Managing Director, guest-lectured at the Chinese Academy of Sciences' Institute of Psychology. Aga's talk, "Advanced Eye Tracking Methodologies", examined the latest techniques and procedures for user experience research using eye tracking in the United States.
Gavin discussed User Centric's large-scale tactics that employ other types of usability evaluation and user research methods. Much emphasis was placed on the importance of understanding the relationship between behavioral, self-report, and attentional measures. Aga and Gavin were hosted by Professor Kan Zhang, Director of the Institute and President of the Chinese Psychological Society.