An article about User Centric appears in the Chicago Sun-Times

May 12, 2004

A feature on User Centric entitled "Firm studies product use to help clients" appears in the Chicago Sun-Times. The article, based on an interview with the Managing Directors of User Centric, Gavin Lew and Robert Schumacher, gives a brief overview of the company's philosophy, methods, state-of-the-art equipment, such as the Tobii 1750 eye-tracker, and the type of projects User Centric is involved in.

One of User Centric's mentioned clients, iNest, observed a 15-percent increase in sales as a result of usability testing conducted by User Centric that led to a redesign of the iNest website.

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