An article about User Centric appears in the Chicago Sun-Times

A feature on User Centric entitled "Firm studies product use to help clients" appears in the Chicago Sun-Times. The article, based on an interview with the Managing Directors of User Centric, Gavin Lew and Robert Schumacher, gives a brief overview of the company's philosophy, methods, state-of-the-art equipment, such as the Tobii 1750 eye-tracker, and the type of projects User Centric is involved in.

One of User Centric's mentioned clients, iNest, observed a 15-percent increase in sales as a result of usability testing conducted by User Centric that led to a redesign of the iNest website.

About User Centric, Inc.

User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.